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Remember, there are no hard-and-fast rules when it comes to dating, but all the information on dating today is based on current trends in modern love. In this chapter, you'll get to know the dating landscape, from the politics of dating to the rise of the bar scene. You'll also find out what matters to the modern single, from social media to singles bars. So read on for the latest on how dating works—and don't worry, you'll be dating again in no time!

## The Politics of Dating

Since the 1940s, romance has changed dramatically. Modern dating has completely transformed from the rituals of courtship to a modern dating landscape full of procedures, practices, and expectations. Among these is the way the top of the dating heap operates and how others typically begin a relationship. So what is it?

 Coming Out of Retirement: The Rise of Casual Sex

In the 1940s, loneliness was a common and feared problem for women. Through the early 1950s, the average single woman had about five boyfriends at any given time, and if she tried to make things permanent, she was shunned by her family and friends. Though not everyone was as timid as the average woman might have been, the idea that a man would pursue you romantically simply because he found you hot was laughable. Women's self-image and self-esteem was very low when compared to men's, and even single mothers felt that they were less worthy of love and attention than a married couple. But in the 1950s, a new crop of women emerged on the scene: Women of the Baby Boom.

## Women of the Baby Boom

With the larger birth rates after World War II, women were entering the workforce in droves, and with that came a new demand for dating. After all, who wouldn't want to have fun and a hot date with someone else in the office instead of a lonely housewife? With this newfound desire for dates and dating came the political landscape of modern dating. In the past, dating was governed by societal ideas of "how" a woman's life should be. But with the rise of women's empowerment, dating became governed by how the man thought a woman should live.

  **Childless Women: Why do women with no kids need to date?**

Women of the Baby Boom were liberated from the shackles of a nine-to-five, stay-at-home, and low-earning domestic life.